Residential Cleaning Service Converts Traffic With a New Funnel
Residential Cleaning Service · Southeast U.S.
Problem
The existing website was outdated and generating zero inbound leads despite consistent organic traffic. Visitors arrived and left without converting.
Solution
Rebuilt the site as a conversion-focused landing funnel: clear offer, social proof, and a frictionless booking flow. Connected to CRM for instant lead notification.
Result
The new funnel started converting the first week it went live. The business had to temporarily pause ad spend to catch up with the volume of new appointment requests.
Before
- ✕Outdated website generating zero leads despite steady traffic
- ✕No clear offer or call-to-action above the fold
- ✕Visitors arriving and leaving without converting
- ✕Zero integration between site and any booking system
After
- ✓Conversion-focused funnel with clear offer and social proof
- ✓Frictionless booking flow connected directly to CRM
- ✓First appointment booked in week one of going live
- ✓Had to pause ad spend to keep up with new requests
“Our old website hadn't generated a lead in years. The new funnel started converting the first week it went live. We had to pause ads just to catch up with the appointments.”
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